Digital marketing is the process of using digital technologies to promote or market products or services. It can be done through a variety of means, including email, social media, search engines, and website advertising.

Digital marketing is a relatively new concept and as such, there is no one definitive approach to it. However, there are some commonalities that all successful digital marketing campaigns share. These include a focus on the customer, creating engaging content, and using data and analytics to drive decision-making.

While digital marketing can be very effective, it is important to remember that it is just one part of a larger marketing strategy. To be truly successful, businesses need to integrate digital marketing into their overall marketing strategy and plan. This will ensure that all of their marketing efforts are working together towards the same goal.